Professional Development
Plan your career deliberately — skills, CV, interviews and growth.
5 weeks — 2 sessions per weekDetails →
Entrepreneurship
Take an idea from your head to a working small business.
Many strong business ideas die between the idea and the first customer. This program walks trainees through that exact distance: testing an idea cheaply, shaping a simple business model, pricing, basic finance, and reaching first customers.
It is built for Jordan’s reality — home-based projects, micro-businesses and freelancing — and pairs naturally with our vocational and digital programs: learn the craft in one program, learn to sell it in this one.
The program is structured around each participant's own idea from session one. Each week applies a new tool directly to that idea: a customer assumptions map in week one, a lean canvas in week two, a first pricing calculation in week three, and a simple acquisition plan by week five. The final session is a short peer pitch where participants present their tested concept and receive structured feedback — the closest thing to a real investor conversation the program can simulate.
What you will learn
- Evaluate and test a business idea before spending on it
- Build a one-page business model that actually guides decisions
- Price products and services with real margins
- Keep simple finances: costs, cash and break-even
- Reach first customers through social media and word of mouth
- Understand registration and funding options for micro-projects in Jordan
- Run a low-cost customer discovery experiment — a simple survey, a WhatsApp message to ten target buyers, or a prototype shown to real people — before committing resources to production
- Identify the two or three unit economics that determine whether a micro-business will be viable: cost per unit, minimum order volume, and the sales frequency needed to cover fixed expenses
What you walk away with
Graduates leave with a tested plan for their own micro-business and the practical next steps to launch it — many alongside a craft learned in our other programs. Because the business canvas and financial model are built around each participant's actual idea rather than a generic case study, the plan graduates carry out is immediately actionable rather than a classroom exercise.
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