Digital Marketing

Sell anything online — starting with your own services.

Digital marketing is the engine behind every business that sells online, and skilled practitioners are in constant demand. This program teaches participants to manage social-media accounts, run paid digital campaigns, build a personal brand, and sell services or products through online channels — skills equally applicable as an employee, a freelancer, or a business owner.

What you will learn

  • Social-media management: content planning, scheduling, and community engagement on Instagram, Facebook, and TikTok
  • Paid digital advertising: Meta Ads fundamentals — audience targeting, ad formats, and basic budget management
  • Personal brand building: positioning, visual identity, and consistent content strategy
  • Online selling: setting up a WhatsApp Business catalogue and a simple landing page
  • Freelancing setup: creating profiles on Upwork, Fiverr, and Khamsat for marketing services
  • Analytics basics: reading insights on Meta Business Suite and Google Analytics to improve results

What you walk away with

Graduates can manage social-media accounts professionally, run basic paid campaigns, and market their own services as freelancers — accessing both local job opportunities and the global remote-work market.

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